SOUTH AFRICAN AIRWAYS VACATIONS ®
LAUNCHES NEW BRANDING CAMPAIGN

 

SAA Vacations® is developing new collateral for travel agents and an enhanced new website -  www.flysaavacations.com

 

Fort Lauderdale, FL (March 27, 2008) –  South African Airways Vacations® (formerly known as Visit Southern Africa or VSA Vacations) has further refined its branded vacation package program for the North American market. The vacation package program will now be known as SAA Vacations® and remains highly regarded for its wide array of affordable luxury packages to Africa. And, because of the unrivaled excellence and experience that SAA Vacations® continues to provide, the vacation packages that have been developed will remain a top option in helping travel agents develop the perfect trip to Africa for their clients.

“Renaming our vacation division SAA Vacations®, reflects the heightened visibility and success of the program,” said Marc Cavaliere, executive vice president, North America for South African Airways.  “We initially chose the name ‘Visit Southern Africa or VSA Vacations’, in order to reflect the region we serve, and that has served us well.  Renaming it will make it easier for travelers to remember.  After all, SAA is already known and consistently recognized as the ‘Best Airline to Africa,’ so it’s only fitting that it also is known to feature some of the best vacation values to Africa.”

The contact number for SAA Vacations – 1-888-722-4872 - has not changed, while it will feature a new web address – www.flysaavacations.com.  Travelers who visit the old website – vsavacations.com or visitsaonsaa.com - will automatically be redirected to the new web address.

SAA Vacations is a division of South African Airways and utilizes the airline’s extensive route network to create packages throughout South Africa, Botswana, Victoria Falls, Namibia, Mozambique, Zambia and Zimbabwe.  South African Airways, the most awarded airline to Africa, features the only nonstop service from the U.S. to South Africa with daily departures from Washington as well as daily direct service from New York that offer travel convenience and award-winning service.  SAA’s unrivalled network, featuring connections to more than 20 destinations within South Africa, and more than 20 cities across the continent, make the airline the savvy traveler’s “gateway to Africa.”  As a recent member to the worldwide Star Alliance, South African Airways is now able to offer its customers 897 destinations in 160 countries and more than 17,000 flights daily.  Members of Star Alliance partner United Airlines’ Mileage Plus program are able to earn miles on all South African Airways flights.  For more information on South African Airways, please call (800) 722-9675 or visit www.flysaa.com.

 

 

Contact:

 

Elizabeth Ninomiya, South African Airways, Tel: 954-769-5120
elizabethninomiya@flysaa.com

 

Stacey Kartagener, South African Airways Vacations, Tel: 760-632-0613
stacey@lionworldtravel.com